SOKYND Sara · SOKYND Fashion Editor

The SOKYND Trend Blog is your weekly edit of what to wear now — the runway and street-style trends worth knowing, the season's freshest arrivals, and the styling ideas that make them yours. Every story is written by our editor Sara, always with the exact SOKYND pieces to shop the look. Consider it your shortcut from inspiration to outfit.

Corduroy Season: Why Ribbed Texture Wins the Autumn Wardrobe

Corduroy Season: Why Ribbed Texture Wins the Autumn Wardrobe

Corduroy is back in the autumn wardrobe, and its ribbed texture does more work than any print could. Here's why it suits the season and how to wear it with ease.
The Wool Coat Guide: Finding Your Perfect Autumn Fit - SOKYND

The Wool Coat Guide: Finding Your Perfect Autumn Fit

A practical guide to choosing a wool coat that fits your shoulders, your wardrobe and your routine. Learn what to look for in fit, length, colour and fabric before you buy.
Halloween to Bonfire Night: The Party Dress Edit - SOKYND

Halloween to Bonfire Night: The Party Dress Edit

Two very different October nights, one wardrobe. Here is how to dress for a Halloween party and a bonfire night with the same handful of party dresses, smartly layered and styled.
The Autumn Wedding Guest Edit: Dresses for Every Dress Code - SOKYND

The Autumn Wedding Guest Edit: Dresses for Every Dress Code

From rain-proof receptions to candlelit ballrooms, here is how to dress for an autumn wedding with midi dresses, smart layers and a palette that suits the season.
The Autumn Layering Formula: Dresses Under Coats - SOKYND

The Autumn Layering Formula: Dresses Under Coats

Dresses don't have to be packed away when the temperature drops. Here are three foolproof formulas for layering them under coats, jackets and knits this autumn.
Plum After Dark: October's Moodiest Colour, Decoded - SOKYND

Plum After Dark: October's Moodiest Colour, Decoded

Deep plum is the colour of the season: rich, flattering and far more versatile than its dramatic reputation suggests. Here is how to wear it, pair it and carry it well beyond October.
The Bomber Jacket Grows Up: Smart Ways to Wear It - SOKYND

The Bomber Jacket Grows Up: Smart Ways to Wear It

The bomber has left the sports field behind. Here are three smart outfit formulas, plus colour, shoe and layering advice, for wearing it with polish this autumn.
Dark Hours: Dressing for Autumn Dinners and Drinks - SOKYND

Dark Hours: Dressing for Autumn Dinners and Drinks

As the evenings draw in, dressing for dinner and drinks becomes the best part of the season. Here is how to build an autumn evening look that feels considered, warm and effortlessly polished.
The Autumn Trench: Cropped, Belted and Beyond - SOKYND

The Autumn Trench: Cropped, Belted and Beyond

The trench is back at the centre of autumn dressing, sharper, shorter and more versatile than ever. Here is how to wear the cropped and belted shapes that define the season.
The October Occasion Edit: Matching Sets That Mean Business - SOKYND

The October Occasion Edit: Matching Sets That Mean Business

October demands an outfit that works as hard as you do — and a well-chosen matching set is the sharpest answer in your wardrobe. Here, we style the season's most versatile co-ords for every autumn occasion worth dressing for.
Midnight Blue: The Colour Rewriting Your Autumn Wardrobe - SOKYND

Midnight Blue: The Colour Rewriting Your Autumn Wardrobe

Midnight blue is the quietly commanding shade that belongs at the centre of your autumn wardrobe — deep enough to feel seasonal, versatile enough to replace your everyday black. Here is how to wear it with intention.
The October Dress Edit: Rescued by a Knit Midi - SOKYND

The October Dress Edit: Rescued by a Knit Midi

The knit midi dress is October's most useful garment — warm enough to stand on its own, elegant enough to dress up, and clever enough to outlast the season. Here's how to build an entire autumn wardrobe around just a handful of them.